Binance, the world’s largest crypto exchange, is facing challenges as it attempts to re-enter the U.K. market after it suspended services in the country in October, people familiar with the matter told Bloomberg.
The U.K.’s Financial Conduct Authority last year changed its crypto promotion rules, which requires crypto firms to be registered with the FCA to be able to approve marketing campaigns, or to be approved by an authorized third party. Binance had attempted to partner with Rebuildingsociety.com in order to comply with the new rule, but the FCA blocked the partnership.
In an effort to find a new partner, at least three firms who have been contacted by Binance to approve its marketing services have declined the offer after the FCA expressed concerns about the firms potentially working with Binance, according to the people that spoke with Bloomberg.
A spokesperson for the exchange told Bloomberg that it is inaccurate to say that Binance has been rejected by 21 approvers in the U.K. and that it is confident that it will have a “positive update soon.”
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