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ESPN Bet’s grand vision: A 20% market share of U.S. online sports betting

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With last week’s launch of the newest U.S. sportsbook, a Goliath gets to feel what it’s like to be David.

ESPN Bet is now live in 17 states — but it’s starting off with about a 2% market share of American sports gamblers. 

That market share comes from the remnants of PENN Entertainment’s PENN Barstool Sportsbook product, which has been folded…

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