Avenged Sevenfold, the iconic music powerhouse, is making waves in the blockchain space, introducing NFTs with Berify’s tech and Bitflips’ expertise, in collaboration with Ticketmaster. The band pioneers the intersection of blockchain, NFTs, and fan engagement, reshaping the music industry.
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During the past week, Avenged Sevenfold announced that they’re minting one million NFTs for their alternate reality game (ARG) and unveils the “Life is But a Dream…” album, accompanied by a single release. This includes a massive airdrop of over 335,000 Ticketmaster digital collectibles and the creation of 215,000 merchandise digital collectibles, forming a unique rewards program for the band’s dedicated fanbase.
Lead vocalist M. Shadows, a key figure in the music scene since the ’90s, revealed in a recent interview with Variety that he’s has been exploring the Web3 space since 2016, delving in Bitcoin and Ethereum and finding inspiration in NFT communities. The Deathbats Club, the blockchain-based fan club with 10,000 memberships, emerged from this exploration.
“I see blockchain as a tool to simplify the music business’s complex data streams, providing a comprehensive scorecard for fan engagement.”
M. Shadows, Lead Vocalist at Avenged Sevenfold
Despite challenges in educating fans about crypto and NFTs, the collaboration with Bitflips ensures protection and support for the band’s blockchain initiatives.
Avenged Sevenfold’s Web3 Experience
Berify’s integration authenticates and rewards fans for various purchases, while Ticketmaster’s partnership introduces token-gated ticketing, offering top fans exclusive access and scannable merchandise.
“The fan’s desire for closer artist experience is facilitated by the digital collectible rewards program and Berify’s golden ticket redemption.”
M. Shadows, Lead Vocalist at Avenged Sevenfold
Looking forward, Shadows envisions a future where all music merchandise is scannable, and artist fan clubs will undoubtedly thrive on the blockchain. Avenged Sevenfold aims to lead, demonstrating that blockchain brings tangible improvements to fans’ lives in the intricate music industry.
“Our band’s monumental venture not only illustrates the benefits of blockchain technology but invites industry leaders and enthusiasts to explore the endless possibilities of the transformative intersection of music and blockchain,” concluded Shadows.
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