Top US crypto exchange Coinbase has added a red-hot memecoin to its roster of potential upcoming listings.

In an announcement, Coinbase says that it has added MOG Coin (MOG) to its listing roadmap, which the exchange uses for transparency and to prevent insider trading on coins prior to them being listed.

The announcement means the firm has determined the asset will likely be available for trading in the near future.

MOG is trading for $0.000002414 at time of writing, up more than 8,776% in the last year. With a market cap of $944.5 million, Mog Coin is the 138th largest crypto project.

MOG, which is available on both the Ethereum (ETH) and Base blockchains, is already listed on crypto exchanges such as Kraken, Gate, Bybit and Bitstamp.

The project calls the digital asset “the internet’s first culture coin.” The name of the memecoin is derived from AMOG, which means the “alpha male of the group,” and its symbol is a “joycat.”

“The idea for Mog began as a fun meme among friends, and in the Summer of 2023 the token was launched as a fair launch memecoin via a Uniswap V2 LP. Although it started as a joke among friends, when the project went live it became immediately clear that something truly special had been created.

Mog immediately set itself apart from other projects through its open-ended memetic branding and unique content. The cultural underpinning of Mog, effortless cosmic domination, is an idea and mentality that anyone can adopt, and can be applied to any situation in life.”

Coinbase also recently announced it added the new Solana (SOL)-based memecoin Moo Deng (MOODENG) to its listing roadmap.

MOODENG is trading for $0.53 at time of writing. With a market cap of $526.4 million, it is the 206th largest crypto project.

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