Nvidia
has been hit with a series of restrictions on exports of its artificial-intelligence chips to China. However the chip maker isn’t giving up on a promising market for its AI processors. 

Nvidia
(ticker: NVDA) was told last month that it would face immediate licensing restrictions on the export of a series of data-center chips to China. The restrictions included the H800 chip and A800 chips the company had specifically designed for the Chinese market.  

Now, Nvidia is lining up three new chips –named the HGX H20, L20 PCIe and L2 PCIe– for the Chinese market which could be announced as early as next Thursday, according to Chinese publication the STAR Market Daily, citing people in the industry. 

Notably, the STAR Market Daily said the chips were modified from the H100, Nvidia’s graphics-processing unit which has become the most in-demand chip among Western companies for training AI models.

Nvidia didn’t immediately respond to a request for comment early on Wednesday. 

“Nvidia is perfectly straddling the line on peak performance and performance density with these new chips to get them through the new U.S. regulations,” wrote Dylan Patel, chief analyst at SemiAnalysis, in a blog post. 

Nvidia shares were knocked in October by the initial news of tighter U.S. restrictions but have since more than recouped their losses as the company said it didn’t expect any near-term financial effects from the limitations.

Nvidia shares were up 0.2% in premarket trading on Thursday.

Write to Adam Clark at adam.clark@barrons.com

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