In a bold move, Sony is venturing into the realm of the metaverse with the introduction of its cutting-edge mixed reality headset. This move aligns with the belief of Yoshinori Matsumoto, the Japanese firm’s Chief Technology Officer, who envisions the metaverse as the next evolutionary step for the internet.
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“The metaverse will become the next stage of the internet and poses huge opportunities,” declared a senior Sony executive during the technology giant’s unveiling of the new mixed reality headset.
Yoshinori sees parallels between the metaverse and the early days of the World Wide Web, anticipating that it could eventually become “essential for our lives” as its usage becomes more widespread. Following this vision, Sony is set to revolutionize the way businesses and creators engage with technology through its new mixed reality headset and controller system.
“We are an entertainment company, so we like to create value for entertainment – that’s why we are working with the metaverse.”
Yoshinori Matsumoto, Sony’s Chief Technology Officer (CTO)
The device, initially targeted at professionals involved in sophisticated 3D content creation such as engineering and industrial design, is designed to bring virtual items to life before the user’s eyes. Accompanied by finger and hand controllers, users can manipulate these virtual objects seamlessly, opening new possibilities for design work.
While Sony emphasizes the practical applications for professionals, the company envisions a broader scope for the headset over time, expanding into entertainment and gaming design. The metaverse, which involves virtual worlds accessed through mixed reality headsets, allows users to interact and collaborate in digital spaces, represented by their digital avatars.
Mark Zuckerberg, the founder of Meta, has been steering his company towards becoming a metaverse-centric entity, investing billions into the transformation. Apple has also joined the race with its Vision Pro mixed reality headset, set to hit the US market next month.
In an interview with the PA news agency, Yoshinori highlighted the transformative potential of the metaverse, suggesting a shift from “2D to 3D” in content creation, editing, and engineering. He envisions a future where communication transcends traditional boundaries, allowing individuals to interact with 3D or real figures. This evolution, he believes, will revolutionize social networking and redefine entertainment experiences, especially in the realm of music composition.
As an entertainment-focused company, Sony is strategically positioning itself to capitalize on the metaverse’s opportunities. Yoshinori expressed the company’s commitment to helping those in the creative industries “realize their dreams” by aligning with the metaverse’s transformative potential.
Acknowledging that the metaverse is still in its early stages, Yoshinori emphasized the importance of compelling applications and content to drive adoption. Sony is actively collaborating with creators to ensure the metaverse becomes a valuable and engaging space upon arrival, underscoring its dedication to shaping the future of entertainment and creativity.
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Interested in discovering more stories about the metaverse? Dive into the latest developments, such as Puma and Meta Quest 3 transforming living spaces into fitness hubs, and explore VLGE’s innovative AI integration for an enhanced metaverse experience. Uncover fascinating narratives and cool experiences shaping the future of digital realities!
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