Tomarket, a leading player in the Telegram gaming ecosystem, crossed a major milestone as its user base rose to over 40 million.

This milestone occurred just days ahead of the network’s Token Generation Event or airdrop, which will allow users to convert their coins into fiat currencies. The TGE will take place on Oct. 31 and will be available only to users with a tomato emoji and those who have reached the bronze level.

Tomarket has seen strong growth, fueled by the popularity of Telegram games and tap-to-earn games. It surpassed 1 million users five days after its launch in July. In a statement, Miles, a core contributor to the network, said:

The TGE is just the beginning. With $TOMA, we’re not just launching a token; we’re creating an integrated ecosystem that puts users first. Our mission is to deliver long-term value through innovative solutions.

Tomarket is similar to other leading players in the Telegram ecosystem, such as Hamster Kombat, TapSwap, and Notcoin. It allows users to accumulate points by collecting Tomato points through drops, farming, and referrals.

Tomarket’s growth has been driven by the rising popularity of Telegram mini-games and the large total addressable market, as Telegram has over 900 million users. Additionally, the developers have partnered with 200 dedicated ambassadors who promote the network. They have also teamed up with Bitget Wallet.

Tomarket and other Telegram games have gained popularity

Like other Telegram games, Tomarket has built a huge fanbase, with its YouTube channel boasting over 2.5 million subscribers and its X profile having 887,000 followers.

Its token generation event follows the airdrops of other major players in the Telegram ecosystem.

Hamster Kombat (HMSTR), the largest player in the industry with over 300 million users, launched its token in September. It dropped from a high of $0.01 to $0.003, bringing its fully diluted valuation to $348 million.

Notcoin (NOT) was the first to launch its token in April, with an opening price of $0.0074. It rose to $0.023 and then dropped to $0.0080, giving it a market cap of $791 million. Other publicly traded Telegram tokens like PixelVerse and Catizen (CATI) have also dropped by double digits.

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