Strong IPs are the endgame for blockchain gaming

Web3 gaming is fast, chaotic, and full of adrenaline—quick wins, viral mints, and meme battles. It thrives on hype cycles that come and go in an instant. But once the excitement fades, what’s left? If all web3 gaming has to offer is short-lived thrills, it’s running on borrowed time.

It’s time to go back to the basics. Web3 gaming isn’t just about layering blockchain and crypto onto games. At its core, gaming is about fun—the thrill of the chase and the experiences that keep players engaged long after the initial hype fades. And what fuels that lasting engagement? The strength of its intellectual property, or IP.

Some may see IP as merely a monetization strategy relevant only to publishers and studios. However, after two decades of working on multiple game titles, it’s evident that IP is far more than that. It’s what keeps players coming back, investing their time, and forming lasting memories. While perfecting that experience is no easy feat, it’s not impossible—and it’s the key to the future of blockchain gaming.

IP is more than just aesthetics

For years, conversations about IP have revolved around characters and world-building. Iconic franchises like Marvel are instantly identifiable due to their compelling stories and memorable heroes. However, gaming follows a different blueprint. Unlike films or comics, games are interactive, with mechanics, progression, and in-game economies shaping player engagement. In gaming, IP isn’t just about visuals; it’s about the core elements that make a game truly immersive and rewarding to its audience.

For a game to have long-term value, whether in web2 or web3, developers must first recognize what sets it apart. What keeps players engaged over time? Which aspects of the experience hold the most value for them? This is where value creation begins. The strongest IPs are built on the unique in-game experiences that keep players engaged.

Consider Gran Turismo. While the IP of cars featured in the game belong to their respective manufacturers, Gran Turismo’s identity is built around precision driving mechanics and realism. Similarly, Counter-Strike has remained dominant for decades—not because of deep lore but because of its high-stakes competition and skill-based economy. Players don’t return for the story; they return for the challenge of improving, competing, and mastering the game.

If a game’s true value lies in its competitive depth, progression, or item economy, then its mass adoption strategy and experience should enhance those elements. Once developers identify what makes their game truly compelling, the next question is: How can blockchain elevate that experience?

Achieving true utility

Web3 gaming has often followed a predictable cycle: token launches, NFT drops, speculative pumps, and sudden crashes. But blockchain shouldn’t replace good game design. Instead, it should reinforce the core strengths of a game—its IP, economy, and player-driven systems.

For games where item collection and progression are central, blockchain can help preserve item value, enforce scarcity, and prevent inflation. If a game has an active player-driven economy, blockchain can introduce ownership mechanics, real-world asset integration, and open market tradability. The key is applying blockchain in ways that enhance what already works rather than forcing new monetization models just for the sake of web3 integration.

Some of the longest-running games in history, like MapleStory, have item-based progression loops at their core. Players grind for better weapons, armor, and gear—items that represent skill, effort, and dedication. By tokenizing game items, blockchain introduces a new layer of value and interoperability. Items are no longer static, locked into a single server, or vulnerable to developer resets. Instead, they become persistent, tradable assets that retain value across the ecosystem.

Likewise, by enforcing capped supply models with tailored gaming protocols, blockchain can prevent unchecked inflation in gaming economies. Instead of items becoming obsolete with every update, their value grows alongside the game and ecosystem, making every grind a worthwhile journey for players. Gaming protocols can further power player-driven economies, where item demand, scarcity, and upgrades are dictated by real market interactions rather than a single entity.

This model has been working for MapleStory Universe (MSU), a web3 adaptation of MapleStory. According to Helika’s onchain data, MSU has seen more than 17M onchain transactions, i.e. in-game item trading and minting, during its recent user tests, with one in five (25,685) users playing the game for more than 5 hours every day. Players minted 85,957 items during this period, proving that when an IP is well-defined and aligns with player engagement, players are engaged even without crypto trading driving participation. When we harness the true power of blockchain in games, the industry can move away from extractive monetization and toward sustainability ecosystems, where value creation is tied to real engagement and effort, not speculative pumps.

Blockchain gaming at its crossroads

To unlock blockchain gaming’s potential, we must return to the basics: building gaming IPs that create lasting experiences while leveraging blockchain’s transformative power.

Crypto is often associated with making money, but its true power lies in transforming entire systems. Financial systems have been decentralized, and gaming ecosystems are next. We need more than fleeting meme pushes. Blockchain games should be built on a foundation where every grind, every transaction, and every expansion strengthen the ecosystem.

That’s what will separate the next generation of web3 games from the hype cycles of the past. Not just speculative assets but a thriving, player-driven economy that rewards skill, effort, and strategy. A game where players aren’t just consumers but active participants in an ecosystem that grows with them.

Because, in the end, hype fades. But a strong IP lasts.