A new “culture coin” is rolling out on Binance.

The top global crypto exchange airdropped Animecoin (ANIME) to qualified users this week and then listed the asset for trading.

Animecoin is the sixth project launched via Binance’s HODler Airdrops program, which rewards BNB holders with tokens based on historical snapshots of their balances.

Animecoin bills itself as a way for fans to own a piece of the anime industry.

“ANIME is a true Culture Coin – a movement that transforms the anime fandom of 1 billion fans into a community-owned network of creativity. Where passion becomes power, cultural energy becomes real value, and the boundaries between consumer and creator dissolve.

Backed by Azuki, we’re building a creative economy for the global anime community of one billion fans. A space where fans truly own what they create, where creativity and innovation flow freely.”

ANIME is trading at $0.0817 at time of writing. The 202nd-ranked crypto asset by market cap plunged by nearly 45% on its first day of trading on Thursday, according to CoinGecko.

Binance attached a seed tag to Animecoin. The exchange applies seed tags to lower-liquidity projects that could exhibit higher volatility compared to other listed tokens, and it requires users who want to trade assets with seed tags to pass quizzes every 90 days to ensure they’re aware of the risks.

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