Today, The Sandbox, introduces “Gucci Cosmos Land” to its immersive metaverse. This exciting development brings the magic of Gucci’s physical exhibition at 180 The Strand in London into the digital realm of The Sandbox.
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Gucci Cosmos Land offers users a unique opportunity to explore a virtual world inspired by Gucci’s physical exhibition, allowing them to interact with exclusive digital items. This collaboration showcases the growing trend of luxury brands venturing into the realm of digital experiences within decentralized virtual landscapes.
Gucci Cosmos Land: A Digital Journey Through Fashion History
A digital extension of the ongoing London exhibition, Gucci Cosmos Land provides an immersive journey through decades of creativity. It enables users to delve into the House of Gucci’s history through iconic designs and key themes.
Set in a Web3 London reinvented for Gucci, this experience pays homage to the brand’s origins and legacy, dating back to its founder, Guccio Gucci, who was inspired to create luggage while working as a porter at The Savoy Hotel in London in the late 19th century.
“Gucci Cosmos Land is a new way for fashion and history enthusiasts to access the iconic London-based exhibition from anywhere in the world. It will allow visitors to immerse themselves in Gucci’s past, present, and future.”
Sebastien Borget, COO and Co-Founder of The Sandbox
The virtual journey mirrors the physical exhibition as it guides users through different ‘worlds’ or sections, where they can parkour through and uncover treasures from the Gucci Archive. Each section showcases different aspects of Gucci, from its foundational principles established in 1921 to its ever-evolving inspirations and creativity.
To experience Gucci Cosmos Land, visit the virtual exhibition here.
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About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is a decentralized virtual world that has been driving the demand for virtual real estate. It has partnered with major brands, including Warner Music Group, Ubisoft, Gucci Vault, The Walking Dead, and many others, to create immersive 3D worlds and game experiences.
For more information, visit www.sandbox.game or follow them on Twitter.
About Animoca Brands
Animoca Brands is a Web3 leader that leverages blockchain technology to deliver digital property rights to consumers worldwide, helping to establish the open metaverse. The company develops and publishes a broad portfolio of products, including original games such as The Sandbox and products featuring popular intellectual properties from the worlds of sports and entertainment.
For more information, visit www.animocabrands.com or follow them on Twitter and Facebook.
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