Solana GameFi network Sonic will airdrop free tokens to TikTok users for joining its crypto game.
Layer-2 gaming-centric Solana-native network Sonic plans to send SONIC tokens to TikTok users onboarded via its social media blockchain game. The Solana (SOL) Virtual Machine protocol designed its SonicX game directly on TikTok, similar to The Open Network developers behind Telegram mini-games.
The idea revolves around tapping existing web2 audiences for web3 projects, accessing millions of users already on platforms like Telegram and TikTok.
Over 1 billion monthly active users log on to TikTok, with numbers expected to reach more than 2 billion by 2029.
SonicX, the first TikTok App Layer from Sonic SVM, will distribute $SONIC tokens to all eligible TikTok users. Over 2 million users have already joined via a seamless onboarding flow—no external wallet setup or gas fees required.
Sonic on X
Social media-native games became widely popular on TON and Telegram. Projects like Notcoin (NOT) and Hamster Kombat (HMSTR) amassed millions of users in a few short months.
However, the trend appeared shortlived as protocols experienced a sharp drop in activity post-token airdrop. Hamster Kombat lost over 80% of its users right after its cryptocurrency distribution. Crypto giants like Binance and Gate have also released reports detailing a drop in Telegram mini app vitality.
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