Crypto.com is adding banking, credit cards, and stock trading services to its offerings over the next year.
Crypto.com announced this significant expansion today, all under its new Level Up rewards program. The Singapore-based platform aims to become a one-stop shop for both crypto and traditional finance.
The Level Up program offers a progressive rewards structure that includes perks on bank deposits, cash balances, and spending on the new Crypto.com credit card.
Key benefits include up to a 7.5% reward on idle cash balances in the first year and up to 8% in rewards on credit card spending. With this program, Crypto.com seeks to attract users by providing a broad range of financial services under one app.
With this portfolio, Crypto.com can cover “day-to-day banking and cards,” and “be able to onboard millions of new users… even in down markets,” CEO Kris Marszalek posted on X.
Defi entering TradFi systems
Here’s a breakdown for customers unfamiliar with crypto: traditionally, users hold crypto for investment or to transfer value digitally. However, platforms like Crypto.com and Coinbase are now building bridges to traditional finance, offering services like banking and stock trading within the same ecosystem.
Partnering with banks and brokerages, Crypto.com is bringing stock trading, banking accounts, and high-interest cash balances into a single app.
By combining traditional financial services with crypto, Crypto.com aims to grow its reach and provide a seamless financial experience in a single platform, enhanced by the extensive rewards in Level Up.
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