DeFi project Sky (formerly known as MakerDAO) is evaluating the possibility of additional brand adjustments following community feedback on its recent rebrand.
On Oct. 21, Sky’s co-founder Rune Christensen released a proposal that reviewed the protocol’s accomplishments and the challenges it has faced since transitioning from MakerDAO to Sky.
Christensen noted that the protocol’s newly launched stablecoin, USDS, has already surpassed a supply of 1 billion just two weeks after its introduction. This rapid growth, largely driven by new users, has resulted in an influx of $700 million into both USDS and DAI since USDS went live.
In addition to USDS’s performance, Christensen mentioned that the token has been integrated with leading DeFi platforms such as Aave, Ethena, and Morpho. The Sky.money website also attracted more than 400,000 visitors in its first month of operation.
Despite these achievements, the platform has faced significant negative feedback since its rebrand.
Potential return to MakerDAO?
According to Christensen, the community’s concerns mainly revolve around confusion over the new Sky brand and the utility of its token. Many users remain loyal to the MakerDAO brand, and some prefer to hold MKR tokens rather than switch to SKY.
Christensen acknowledged this problem and suggested that the community might need to revisit the branding strategy while resenting three possible courses of action.
The first option is to retain the Sky brand, which has gained some visibility since the rebrand. The second option would involve reverting to the original Maker brand, with MKR as the sole governance token.
The third option proposes a hybrid solution, where the Maker name is retained but refreshed to align with recent product launches, such as the USDS stablecoin and the emerging StarDAO ecosystem.
Christensen emphasized that any changes should not negatively impact users or token holders, stating:
“It is critical that no users, or token holders, are unfairly treated or have their user experience unexpectedly change – e.g. users that have received SKY Token Rewards, should of course end up with core protocol tokens, as they expected. Sky.money shouldn’t suddenly change or lose functionality.”
A community call to discuss and choose one of these options is scheduled for Friday, Oct. 25. Following this meeting, a finalized proposal dubbed the “Atlas Edit” will be published on Oct. 28 for further community input. If approved, a formal vote will begin on Nov. 4 to determine the final course of action.
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