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Analysts take hard look at Ford, GM, Rivian
Meanwhile, the U.S. Commerce Department proposed to ban key Chinese software and hardware in connected vehicles on American roads due to national security concerns. Such a move would effectively bar Chinese cars and trucks from the U.S. market, Reuters reported on Sept. 23.
The regulations would also force American and other major automakers in years ahead to remove key Chinese software and hardware from vehicles in the U.S.
Related: Analysts weigh in on Ford, praise Tesla
A Commerce Department official told Reuters that General Motors (GM) and Ford (F) would need to stop importing vehicles to the U.S. from China under the proposed rule.
GM sells the Buick Envision and Ford sells the Lincoln Nautilus — both assembled in China — in the U.S. market. In the first six months of 2024, GM sold about 22,000 Envisions and Ford sold 17,500 Nautilus SUVs in the U.S.
In response, China urged the U.S. to stop “unreasonable suppression” of its companies, with a Commerce Ministry official saying “the U.S. move has no factual basis, violates the principles of market economy and fair competition, and is a typical protectionist approach.”
Analysts at Morgan Stanley have been tracking the Chinese butterfly’s movements and issued a research report adjusting the price targets of some U.S. car marketers.
“The China capacity ‘butterfly’ has emerged and is flapping its wings.” the investment firm said in a note to investors. “China produces 9 million more cars than it buys, upsetting the competitive balance in the West.”
Among other actions, Morgan Stanley downgraded Ford to equal weight from overweight, while cutting its price target on the stock to $12 from $16.
Firm: ‘Tariffs will work for a bit but not for long’
The firm dropped General Motors to underweight from equal weight and slashed the automaker’s price target to $42 from $47. And it downgraded electric-vehicle maker Rivian (RIVN) to equal weight from overweight and cut the price target to $13 from $16.
“[We] downgrade legacy OEMs and select suppliers who are more vulnerable to increased China competition (export markets and domestically) and [the] resulting share loss, passing through peak earnings, regulatory compliance risk, and increased calls on cash to remain relevant” in the advanced-driver-assistance market, Morgan Stanley said.
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Conversely, the firm said it was upgrading the franchise-dealer complex, which within the auto industry value chain is most levered to stronger U.S. states and the high end consumer with limited exposure to the Detroit Big Three.
China accounted for 29% of global auto sales in 2023 and 32% of production, the firm said, and “we estimate well over 40% of global auto capacity (China at approx. 50% capacity utilization).”
Related: Analyst shifts General Motors stock price target on earnings data
“Tariffs will work for a bit but not for long, and there will likely be retaliation and indirect pressure,” Morgan Stanley said. “China-made EVs continue to expand into export markets, rivaling global peers with superior affordability, variety and (increasingly) quality while competition in domestic markets has also eaten into Western legacy [original-equipment-manufacturer] share.”
At a high level, the firm said its downgrade was driven by a combination of international, domestic and strategic factors that “we believe may not be fully appreciated by investors.”
“Even if these units don’t end up directly on US shores, the ‘fungibility’ of lost share and profit by key US players adds pressure here at home,” Morgan Stanley said.
Capital spending is falling at the margin, but OEMs struggle with recently added EV capacity, potentially noncompetitive costs and uncertain demand.
Stock buybacks “have worked this year (GM best-performing OEM year-to date), but we believe these will eventually end,” the firm said.
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